Practical Secrets of Production Design for Commercials & Features Course Syllabus

Day 1 – Alice Normington

While the tutors will cover different topics, there will be some overlap in subject matter between day one and two. This will give the students the opportunity to learn different approaches.

 

CAREER PATHS TO BECOMING A SUCCESSFUL PRODUCTION DESIGNER

My background and journey: Theatre to film
Jumping in at the deep end vs working your way up the ranks
Training
Work experience
Different routes / same destination

 

THE TRUTH ABOUT BEING A SUCCESSFUL PRODUCTION DESIGNER

The good, the bad and the ugly
The life of an HOD is not for everyone

 

THE ROLE

The conceptual / creative
The practical

 

SHOULD WE NOTICE PRODUCTION DESIGN?

Style
Film language
Period / contemporary / fantasy
Some examples

 

HOW WE DO IT – THE PROCESS

Research
Pre-production
Locations / studio
The shoot
Post-production

 

CREWING THE ART DEPT

 

BUDGETS AND DEADLINES

From micro- to big-budget
The reality
Working with production
Working with other departments

 

CGI / KEEPING UP WITH TECHNOLOGY

 

Day 2 – Sophie Becher

 

MY BACKGROUND

How I became a production designer
My route versus others’ e.g. Alice

 

QUICK COMPARISON OF DIFFERENT TYPES OF JOBS

TV
Film
Commercials
Pop promos
Short films

 

FILM: CREW STRUCTURES AND PROCESSES

My role on a film job
Research
Script breakdown
Brainstorming
Building a team and their roles
Budget management
Realisation of one’s ideas
Day-to-day managing
Examples
‘Alfie’
‘Flawless’

 

TELEVISION

My role on a TV job
The different types of TV work
Research
Script breakdown
Brainstorming
Building a team and their roles
Budget management
Realisation of one’s ideas
Day-to-day managing
Examples:
‘Mars’
‘And Then There Were None’

 

COMMERCIALS

My role on a commercial job – how it is very different!
Day-to-day managing on a commercial
Research
Script and treatment appreciation
How I have tackled various challenges
The team and their roles.
Realisation of one’s ideas
Examples
GUCCI
COCA COLA
HEINEKEN
NEW BALANCE
BAILEYS


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