Practical Secrets of Production Design for Commercials & Features Course Syllabus
Day 1 - Alice Normington
While the tutors will cover different topics, there will be some overlap in subject matter between day one and two. This will give the students the opportunity to learn different approaches.
CAREER PATHS TO BECOMING A SUCCESSFUL PRODUCTION DESIGNER
My background and journey: Theatre to film
Jumping in at the deep end vs working your way up the ranks
Training
Work experience
Different routes / same destination
THE TRUTH ABOUT BEING A SUCCESSFUL PRODUCTION DESIGNER
The good, the bad and the ugly
The life of an HOD is not for everyone
THE ROLE
The conceptual / creative
The practical
SHOULD WE NOTICE PRODUCTION DESIGN?
Style
Film language
Period / contemporary / fantasy
Some examples
HOW WE DO IT - THE PROCESS
Research
Pre-production
Locations / studio
The shoot
Post-production
CREWING THE ART DEPT
BUDGETS AND DEADLINES
From micro- to big-budget
The reality
Working with production
Working with other departments
CGI / KEEPING UP WITH TECHNOLOGY
Day 2 - Sophie Becher
MY BACKGROUND
How I became a production designer
My route versus others’ e.g. Alice
QUICK COMPARISON OF DIFFERENT TYPES OF JOBS
TV
Film
Commercials
Pop promos
Short films
FILM: CREW STRUCTURES AND PROCESSES
My role on a film job
Research
Script breakdown
Brainstorming
Building a team and their roles
Budget management
Realisation of one’s ideas
Day-to-day managing
Examples
‘Alfie’
‘Flawless’
TELEVISION
My role on a TV job
The different types of TV work
Research
Script breakdown
Brainstorming
Building a team and their roles
Budget management
Realisation of one’s ideas
Day-to-day managing
Examples:
‘Mars’
‘And Then There Were None’
COMMERCIALS
My role on a commercial job - how it is very different!
Day-to-day managing on a commercial
Research
Script and treatment appreciation
How I have tackled various challenges
The team and their roles.
Realisation of one’s ideas
Examples
GUCCI
COCA COLA
HEINEKEN
NEW BALANCE
BAILEYS
(Promo codes are added at checkout after contact details)
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